Vehicle decoration is a traditional medium of promotion and advertising that was present in the market long before the introduction of digital printing. The “moving advertisement”, as this category has been called, is a source of inspiration for imaginative ideas that all of us, to some degree, have had the chance to see on the streets of our cities. That is because it is the only advertisement to pass in front of us while we are sitting stuck in traffic, or using public transport, or walking to our destination. In other words, at a time when we are unsuspecting and open to seeing something different, something original, something that may be amusing, it makes us relax and, of course, we get the message about a new possibility, an innovative product, or a fresh idea.